Chris Saunders is a South African director and photographer based between Johannesburg and Paris. With a background in fashion photography and documentary projects, his work celebrates how style expresses identity, and the ways that artistic expression serves to empower and liberate.

His collaborations with musicians, dancers, artists, designers, and even corporate brands are innovative showcases for individual personalities and authentic storytelling.

Saunders has worked with leading agencies and record labels internationally, including BBDO, Ogilvy, Saatchi, Atlantic Records and VML; brands such as Nike, Mastercard, Virgin Active, and Red Bull international; and publications including New York Times, Esquire, Dazed, among many others.