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 | SAMSUNG, BRUNO AVEILLAN Bruno recently traveled to the quarries of the Czech Republic to bring an epic medieval battle into the palm of the viewer's hand with his new campaign for the Samsung Galaxy S out of Leo Burnett, Chicago. "Epic" exhibits Bruno's seamless blend of artistic and cutting-edge effects ultimately showing Samsung's attempt to bring cinema quality entertainment to the palm of your hand. See it here. |
 | NIKE INSPIRE, GERARD DE THAME Ten months after the catastrophic earthquake and tsunami hit Japan, Gerard de Thame landed in Tokyo to help bring "New Beginnings" with his latest spot for Nike out of Wieden + Kennedy / Tokyo. With parts of the country still in ruins and emotions still raw, de Thame found inspiration in the strength of the people he met and filmed. The director notes, "In people finding themselves through sport, there's the collective message of how people can pull together after tragedy." The spot uses the metaphor of sport to show how Japanese athletes of all types refuse to let their spirits be broken in the face of catastrophe. See it here. |
 | ABSOLUT VODKA, FLORIA SIGISMONDI Floria Sigismondi helps continue Absolut's history of collaboration with emerging artists in a new campaign for ABSOLUT BLANK out of TBWA/Chiat/Day NY. 20 artists from around the globe were invited to use the brand's iconic bottle shape as a blank canvas for their creative disciplines. They all converged in Lisbon to finish their artworks and shoot a campaign that has become an art piece in itself. Floria uses her unique visual style to showcase the artists and their work - including painting, sculpture, filmmaking, light installations and murals - "It all starts with an Absolut Blank." See it here. |
 | DR DRE AND EMINEM, ALLEN HUGHES Director Allen Hughes lends his creative touch to the highly anticipated "I Need A Doctor." Hughes directed the latest video by veteran hip-hop artist and producer Dr. Dre and protege Eminem. The video stars the legendary rapping duo and features vocalist Skylar Grey. Hughes' superb style shines though as the video recaps Dr. Dre's career and partnership with Eminem, making it the 2nd single off Dre's much talked about and self proclaimed last solo album "Detox." See it here. |
 | BOARDWALK EMPIRE, MAURICE MARABLE Continuing his long standing relationship with HBO, Maurice Marable was given access to the outstanding cast and set of the hit series "Boardwalk Empire." His latest promo for the highly anticipated 2nd season already has fans on the edge of their seat wondering what will become of Nucky Thompson's fragile prohibition empire. In addition to his HBO work, Maurice has been busy directing back to back spots with Believe which will be released in the coming month. See it here. |
 | TOM FORD, BELIEVE We are pleased to announce the video launch of Tom Ford's womenswear SS2011 fashion show. In September Tom Ford held an intimate and exclusive gathering to present his SS2011 highly anticipated return to womanwear at his Madison Avenue boutique. He commissioned Believe Media to produce the film and collaborated with Believe director Maurice Marable and DP Zak Mulligan to capture the event. The film is being featured on the Tom Ford website in conjunction with the release of his new line. See it at tomford.com |
 | GHD, FLORIA SIGISMONDI Floria's spot/short film for GHD out of RKCR/Y&R London which has received a lot of attention being featured on Creatvity-Online, SHOTS Insight section and picked as Campaign UK's Ad of the Day. The film is a beautifully crafted piece taking on the classic Cinderella story clearly shown through Floria's unique creative vision and set to music by LA based band Le Rev. See it here. |
 | WELCOME, LIONEL MOUGIN We are happy to announce the addition of director Lionel Mougin to our roster. Hailing from Paris, Lionel has worked with brands such as Renault, Citroen, Nestle, and Puegeot. His ability to develop stories, direct talent and make automotive spots shine is exceptional. Lionel has managed to pick up various festival awards along the way for his work on commercials and short films. Keep an eye out for some new and outstanding work from Lionel. Lionel at Believe |
 | WELCOME, ERICK IFERGAN We are proud to welcome director Erick Ifergan to the Believe roster. A master of fine art and fashion photography, music videos, commercials and filmmaking, Erick brings an original and poignant style to a multitude of different mediums. The accomplished French filmmaker has worked on projects for the likes of Armani, Nintendo, Audi, LG, Intel, Dior, BMW and Sony. Throughout his career he has taken home awards at the D&ADs, as well as Lions at Cannes. We are happy to have him on the team. Erick Ifergan at Believe |
 | MAX & DANIA, STREET DANCE 2 (3D) We are eagerly awaiting the much-anticipated new feature from Max And Dania, 'Street Dance 2'. Another 3D extravaganza, the film follows hot on the dancing heels of the pair's first feature - which was a No.1 box office smash last year - and promises to be just as electrifying as its predecessor. With fresh new cast additions and locations that span London, Paris, Rome and Berlin, the film is set to go supernova upon its release in March 2012. See the trailer here. |
 | BELIEVE IN THE SUPERBOWL Three Believe spots have made AdAge and Creativity's list of "Top 20 Best Super Bowl Ads Ever." Both Budweiser spots "Respect" and "Replay" directed by Zack Snyder have made the cut. Also on the list is director Charles Stone III's iconic "Wassup" spot - also for Budweiser. See Charles Stone III's award winning follow up to "Wassup"— True Change |
 | CROCS, RORY KELLEHER This charming film 'Encounters' takes the animated characters on to the next stage after Rory's first spot for the brand, as they vie for the children's attention. |
 | CANNES, SONY MARILYN, MARCELO BURGOS Marcelo Burgos was busy last week, picking up a lot of silverware to adorn his shelves. While sunbathing in Cannes, Marcelo picked up two Silver Lions and two Bronze Lions for his Sony Cybershot "Einstein" and "Marilyn" spots while his Sony Playstation "Victor" spot picked up a Silver and a Bronze. All in a day's work. Marcelo will be available for work after he detoxes from an extraordinary champagne hangover. Behind Marilyn Monroe's dynamite smile is a clumsy little secret. Director Marcelo Burgos shows us the very very big picture in his campaign for Sony and the brand's Cybershot panorama capabilities. See it here. |
 | TOP 30 COMMERCIAL COMPANIES Despite a tough year in the ever evolving world of production Believe Media are delighted to have claimed their place in the Top 30 production companies. |
 | SMIRNOFF, TOMATO Tomato typography in virtual vodka. Triple distilled and beautifully reflective. Brand new spot for Smirnoff out of JWT. See it here. |
 | BANG & OLUFSEN, CAROLE DENIS Carole's new spot is a contemporary twist on the Little Red Riding Hood story to showcase the new wireless B&O speakers. |
 | SHANGRI-LA, BRUNO AVEILLAN Bruno Aveillan directed the "It's in our nature" spot for the luxury hotel chain Shangri-La out of Ogilvy which shows a lost and freezing traveler being accepted and saved by wolves as they share their warmth in a frigid landscape. See it here. |
