Ariela Dorf Shortlisted for Best Direction at D&AD.

Congratulations to Ariela Dorf! Her latest work for Dove has been shortlisted at D&AD for Best Direction.

Dove - ‘Under Pressure’

The campaign portrays some of the first moments of motherhood, including obstacles in food, sleep deprivation, changes in the body and balance of responsibilities outside the home. The strategy also seeks to welcome women to talk about the experiences they faced during their own postpartum journeys, in partnership with the parental health organization Postpartum Support international. With the support of the entity and a group of mothers who had postpartum anxiety and depression, the communication presents on website reports, resources and tools necessary to deal with these pressures.