SIMON LADEFOGED studied at the renowned school of photography FAMU in Prague before returning to Copenhagen where he turned professional in 1995 working with editorial and commercial clients such as Wallpaper, IdN, Tuborg, Seat, Toyota, Maersk, PriceWaterHouseCoopers among others. In 2007 he turned his hand to directing and earned two shortlist nominations at Cannes Lion the same year. Renowned for the same strong visual language in his films that originally characterized his photography, he has gone on to win several awards and global recognition for projects like “Audi”, “Konzerthaus Dortmund”, “Tryg” and “Volvo”. Commercial clients also include Chevrolet, MTS, Bang&Olufsen, Royal Copenhagen, Maersk, McDonald’s, Interflora, Prudential, Johnson & Johnson, Scandinavian Airlines, Skoda and Volkswagen.